experience


Writer & Community

Rachio | Denver, CO

January 2019 - Present

I joined the team full-time to continue my work in reputation management and customer advocacy. I manage the 9000-member Rachio Community, all knowledge base content, & more.

- Increased social content engagement by 221%.

- Edited & refreshed over 4,300 pieces of content.

- Jump started the first external, support-focused communications strategy.


Writer & COMMUNICATIONS CONSULTANT

Freelance | Denver, CO

November 2017 - Present

I am a freelance writer, content & communications strategist, and consultant. I've worked on web and mobile copywriting, content strategy, travel copywriting, social media strategy, event marketing strategy, and more.
Current Projects & Clients:
- Contract Copywriter at Rachio | January 2018 - Present
- Freelance Copywriter at Inspirato | January 2018 - Present
- Content Development Lead at The Forem | November 2017 - Present

Past Projects & Clients:
- Event Marketing Project for Dubuque Area Baconfest 
- Event Marketing Project for McKinley Boat Owner's Association
- Event Logo Design for St. Pauls UCC
- Large-Scale Boat Decal Design for Private Parties


Content strategiST

Fence Talk Digital | Dubuque, IA

January 2017 - November 2017

Did someone say promotion? I got bumped up for consistently saving clients money and knowing how to take content from conversation to strategy.

- Held an average $.02 CPV on Facebook Video Ads.

- Kept consistently better-than-average KPI metrics.

- Reached a best-ever-at-Fence-Talk 12% CTR on Facebook.


- I helped increase the number of social media clients by 130% and introduced 5 new types of social media marketing strategies to our team.

- Increased client social following by an average of 50%.

- Increased Fence Talk social engagement by 2,900%.

- Kept consistently low CPCs, saving clients money.

Social Media Specialist

Fence Talk Digital | Dubuque, IA

January 2016 - December 2016


Education Abroad marketing Assistant

University of Wisconsin - Stout

August 2014 - December 2015

I assisted over 150 students with their studies abroad and marketed the programs to over 9,000 students.

- Increased social media following by 125% in less than a year.

- Increased event attendance by 25%.

- Created the first study abroad blog with 4 student stories.


Editor-in-chief

Her Campus U Wisconsin - Stout

January 2014 - May 2015

I co-founded the UW-Stout chapter of Her Campus. I introduced the organization to the university and fought for its creation and growth.

- Grew the chapter membership by 400% in less than a year.

- Managed 10-15 writers and 6 committee members

- Reached over 80,000 views on our very first article.


Chapter advisor

Her Campus Media

October 2012 - December 2014

- Managed Her Campus chapters at USF, University of Tampa, Wisconsin, Seattle University, & St. Ambrose University.

- Recognized by chapters as persistent, helpful, & positive.

- Aided in creating better chapter management. 


marketing intern

Accompany of Kids

May 2014 - August 2014

- Increased Facebook likes and engagement by 149%

- Created digital content to increase event attendance.

- Managed live social media and promotions at events.


Advertising & MARKETING INTERN

TV Guide Magazine

February 2014 - July 2014

- Partook in projects to increase industry knowledge.

- Created documents to aid directors in their duties. 

- Created mock presentations for potential clients.


SaleS & MARKETING INTERN

Third Channel ft. Cosmopolitan Magazine

January 2014 - May 2014

- Acted as the exclusive marketing and sales agent for Cosmopolitan Magazine at UW - Stout

- Generated valuable feedback on magazine content for Cosmopolitan.

- Generated new business and brand awareness targeted to the millennial market.


Assistant Editor

Fashion. Art. Beauty. Magazine

May 2013 - January 2014

- Aided in growing organization membership. 

- Managed all editorial members and photoshoot collaborations. 

FAB Magazine Spring/Summer 2014 (page 10)


EDITORIAL DIRECTOR

Fashion. Art. Beauty. Magazine

September 2012 - May 2013

- Acted as editorial expert by assisting Editor-In-Chief and writers.

- Created and edited all magazine content and article ideas. 

FAB Magazine Fall/Winter 2012 (pages 26 & 57)

FAB Magazine Spring/Summer 2013 (pages 18 & 54)

 

EDUCATION


HARVARD EXTENSION SCHOOL

2018 - 2020

Certification
Business Communication

UNIVERSITY OF WISCONSIN - STOUT

2012 - 2015

Bachelor of Science
Professional Communication & Emerging Media
          Concentration: Applied Journalism
          Applied Field: Strategic Communication

Study Abroad Experiences
          Natural History of the Neotropics in Belize (Biology Course, 2015)
          National Student Exchange at California State University - San Bernardino (Semester, 2015)

CGPA: 3.4
5 Chancellor's Awards
 

California State University - San Bernardino

Fall 2015

National Student Exchange Program
Subjects Studied:
          Public Relations
          Sports & Entertainment Marketing
          Entertainment Media Management
          Digital Media

Involvement
          Public Relations Student Society of America
          CSUSB Outdoors

 

Study Abroad: Winter 2015

Belize: Natural History of the Neotropics