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https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/4868c590-af6b-4af0-a2d2-863ce6dcf7e0/Screen+Shot+2022-06-08+at+12.15.47+PM.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/579d3f5c-b90a-4282-92ec-1507dec5aeba/oVertone-PR-CNET.jpg Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/1613452931507-MPK7L0RGN3NR0T4GV1JF/Screen%252BShot%252B2021-02-15%252Bat%252B10.19.22%252BPM.jpg Portfolio https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/1613426976401-34TDHR437G11R120ZHN0/WebCopy.jpg Portfolio https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/1613426801558-OK3X0YX59MDQWA86I6X6/Instagram.jpg Portfolio 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Social Media https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/1613444978782-7Z33CORS8JST1FEWCX4O/Instagram2+copy.png Rachio Social Media https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/1613445001215-1GZ6E80P6GPYFJO84CZI/Instagram3+copy.png Rachio Social Media https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/1613428230272-ACJT4SDUKLLKEHWI8C15/Facebook4.png Rachio Social Media https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/1613428454659-R34GI26SZKBWS02YYHSZ/Facebook6.png Rachio Social Media https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/1613445212257-MQ1IKS98Q8178Z8ORBFZ/Instagram7.jpg Rachio Social Media https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/1613428145043-J81LVNOX39M64QI636BM/Facebook3.jpg Rachio Social Media https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/1613445164149-UMAOOJPC842KCRWB09LM/Instagram6.jpg Rachio Social Media https://www.laurabauman.com/comingsoon daily 0.75 2022-04-02 https://www.laurabauman.com/overtone-lifecycle-marketing daily 0.75 2022-07-06 https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/b2d32995-fcd8-4596-b34a-e6bebccfb392/Random+Push.png oVertone Lifecycle Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/1757242f-c6e4-4e1d-982d-11d1dd887165/Flash+Sale.png oVertone Lifecycle Marketing This SMS earned the highest revenue of all SMS. We learned through a lot of A/B testing that clear > clever, so we kept a lot of our promotional messaging very straightforward. https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/610b18da-6926-4e2e-b8e5-777636a3c616/oVertone-Email-Churned.png oVertone Lifecycle Marketing Churned From The Business The Churned series is built as a last-ditch effort to bring a customer back for another purchase after they’ve churned. https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/076d6bdd-fcce-4159-b819-ab1512a7ee4c/oVertone-Email-Trends.png oVertone Lifecycle Marketing - Make it stand out Trend Alert This email series is one of my favorites and was a collab between our performance team and myself. Our paid team would share weekly trends in paid and search performance to inform major hair trends driving revenue through ad sales. I translated that data into a fun “Trend Alert” series that consistently saw higher than average opens, great engagement, and notable conversions. https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/99e440ca-2e8a-4acd-94e8-6a9a869f1e7e/Welcome+Drip.png oVertone Lifecycle Marketing - Make it stand out This is a snippet of our Welcome Series in SMS. This series performed exceptionally, as expected, with a 109.9x ROAS and 17% CTR. https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/0c9a70d5-eb06-485f-94a6-73276ee0847a/oVertone-Email-FollowUp.png oVertone Lifecycle Marketing Post-Purchase Follow Up With help from our Client Support team, we send folks a short follow up post-purchase with some common questions and a link to our product guide. https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/4df9a928-0889-4fa2-b750-d59f2dfdfb3d/oVertone-Email-PPBIS.png oVertone Lifecycle Marketing - Make it stand out Back In Stock Due to having a headless website, these unfortunately had to be done manually. However, that left us the opportunity to customize a ton! For every promotion or campaign, I had our Creative Team build a mini module and header banner that could be placed in any email as a little mention and reminder to shop the sale. These bumped conversion rates up significantly. This email also had the highest CTOR during a very aggressive revenue growth stage. https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/aae529fe-997d-4252-a39d-dda731914b06/oVertone-Email-CyberVIP.png oVertone Lifecycle Marketing - Make it stand out Cyber 5 VIP This email combines two of my favorite things: Cyber Week and Loyalty. When I joined oVertone, I implemented a VIP email program based on our loyalty program. VIP emails consistently saw a 25 - 40% CVR and low unsubscribe rate. We pulled in double loyalty rewards to sweeten the deal which resulted in this email series having an average 52% CVR during Cyber Week. https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/a80b65bf-01d4-4a65-ba18-7ddb01cb2694/oVertone-Email-CartAbandon.png oVertone Lifecycle Marketing Cart Abandon with Discount Fun Fact: These emails saw a 29.14% CVR on average. https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/c5a6ce66-f4f3-44ef-ab14-8e7b95b60fb5/oVertone-Email-ReadyToBuy.png oVertone Lifecycle Marketing - Make it stand out Ready To Buy The Ready To Buy stage identifies customers who are still engaged and gives them a small push to drive an additional purchase. This series is one of the highest revenue drivers in our welcome series. https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/018a44e7-f57d-4e0f-a46c-e3e0ac39c493/Cart+Abandon.png oVertone Lifecycle Marketing Again - clear was key for us. This Abandon Cart series earned a 117.7x ROAS and 20% CTR. https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/724b7af7-ca92-4d1b-942a-f0b7c593bd56/VIP+Reminder.png oVertone Lifecycle Marketing - Make it stand out When keeping copy clear and having limited ability to make things visually pleasing, we actually enjoyed a simple break in characters to make the SMS look slightly more visually appealing. https://www.laurabauman.com/overtone-public-relations daily 0.75 2022-04-02 https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/bdd6047e-7cf8-4f26-ae1a-49d08fb6cc99/oVertone-PR-Vogue.png oVertone Press + Public Relations https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/699bb61c-b0af-4af4-ab36-7f93ee2cdf81/oVertone-PR-TZR.png oVertone Press + Public Relations https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/0a1cf95b-252e-4a94-b9cb-4151771342e1/oVertone-PR-CNET.png oVertone Press + Public Relations https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/80691be7-2377-4542-84db-ab030b2f81c3/oVertone-PR-Elle.png oVertone Press + Public Relations https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/5c7dfa0a-3319-46ba-8449-13dbea9f0615/oVertone-PR-NYM.png oVertone Press + Public Relations https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/26d0371a-af29-462a-a80b-c0874e79051e/oVertone-PR-Bustle.png oVertone Press + Public Relations https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/477c97b4-d594-46e9-b645-59a01d225249/oVertone-PR-MBG.png oVertone Press + Public Relations https://www.laurabauman.com/overtone-loyalty daily 0.75 2022-06-08 https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/5653a663-4592-44d4-af4e-a3ce9efb8369/Screen+Shot+2022-06-08+at+11.51.38+AM.png oVertone Loyalty - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/c7ad7eb9-88f2-44e8-aada-a8ea4d351242/Screen+Shot+2022-06-08+at+11.51.59+AM.png oVertone Loyalty - Make it stand out *My title in the above quote is not correct. Maybe someday :) https://www.laurabauman.com/football-lola-bunny daily 0.75 2023-09-06 https://images.squarespace-cdn.com/content/v1/583f851e9de4bb7e7c45c54b/52eb13d8-996f-4708-addb-b0c58032dfb3/Football-lola-bunny-smol.jpg Football Lola Bunny - Make it stand out Whatever it is, the way you tell your story online can make all the difference.